የሜታ መለያዎች በድረ ገጽዎ የፍለጋ ደረጃዎች ላይ ተጽዕኖ ይኖራቸዋልን?
የሜታ መለያዎች አስፈላጊ, ነገር ግን ብዙውን ጊዜ የተሳሳተ የድረ ገጽ ንድፍ ገጽታ ናቸው. ሜታ መለያዎች ስለ ድር ጣቢያዎ መረጃ ወይም "ሜታዳታ" ይይዛሉ. በኤች ቲ ኤም ኤል <ራስ> ውስጥ ያለው ይህ መረጃ, ያንን ጣቢያ የሚጎበኙ ሰዎች እንዲያነቡ አይደለም ነገር ግን ለአሳሾች, የድር አገልጋዮች እና የፍለጋ ፕሮግራሞች የታለመ ነው.
አሁን, "የፍለጋ ሞተሮች" ከላይ በተጠቀሰው ዝርዝር ውስጥ ተካትተዋል. አዎ, የፍለጋ ፕሮግራሞች የአንድ ጣቢያ ዲበ ውሂብ ያንብቡ, ነገር ግን ያንን መረጃ በፍለጋ ደረጃቸው ስልተ ቀመሮቻቸው ውስጥ ከዚህ በላይ አይጠቀሙም. ከዓመታት በፊት የፍለጋ ሞተሮች በደረጃ ድልድይ ላይ ተፅዕኖ ከሚያሳዩ ምልክቶች አንዱ የሆነውን የሜታ መለያዎችን ተጠቅመዋል, ነገር ግን በእነዚህ ታጋሪዎች ላይ የሚፈጸመው ጥቃቶች በአሁኑ ጊዜ በሁሉም ዋና የፍለጋ ሞተሮች ላይ የእንጥል ደረጃን እንደ ማዕቀብ ጠፍጠዋል. ይሄ የፍለጋ ተለዋዋጭ ደረጃዎችን እንዲያሻሽሉ "መለጠፍ መለያዎቻቸውን መለወጥ" እንዳለባቸው ለተነገራቸው ሰዎች ግን ግራ መጋባት ይፈጥራል, ነገር ግን በኦስቲቲንግ ልምዶች ላይ ለውጥ ከማያሳዩ እና አሁንም ዋጋ ቢስ ከሆኑ በብዙ መንገዶች, ሜታ መለያዎች በፍለጋ የፍለጋ ደረጃ ላይ ተጽዕኖ አይኖራቸውም.
ስለዚህ Meta Tags አሁን ምን ያደርጋሉ እና አንድ ጣቢያ ለሰዎች ምቹ ሁኔታን እንዲያግዙ እንዴት ያግዛሉ? በድር ጣቢያዎች ላይ ጥቅም ላይ የዋለ የተለመዱ የተለመዱ የሜታ መለያዎች ዝርዝር እና የእነሱ ዓላማ ምን እንደሆነ.
መግለጫ
የሜታ መግለጫ መለያ ለደረጃ ዓላማዎች በፍለጋ ሞተሮች ጥቅም ላይ ከሚውሉት ውስጥ አንዱ ነው. በዚህ ምክንያት, ብዙ ሰዎች ይህን መለያ ከ SEO-ተኮር ቃላቶች ጋር በመምረጥ የእነሱ የፍለጋ ሞተር ምደባ ላይ ተፅእኖ ሊያደርጉ እንደሚችሉ በስህተት ያምናሉ. ይሄ እንደማየው አይደለም, ነገር ግን ይህ መለያ አሁንም አስፈላጊ አይደለም ማለት አይደለም. ብዙ የፍለጋ ፕሮግራሞች ያንን ገጽ በፍለጋ መጠየቅ በሚመለስበት ጊዜ በፍለጋ ፕሮግራም ውጤት ገፅ (SERP) ውስጥ የተገለጸውን ይዘት አጭር መግለጫ በዛ ገጽ ላይ አጭር መግለጫን ይይዛቸዋል. የፍለጋ ሞተር ከ Meta መግለጫ መለያህ ጽሁፉን እንደሚጠቀምበት ምንም ዋስትና የለም, ነገር ግን እንደ የጥቆማ አስተያየት አድርገው ይወስዳሉ, ስለዚህ ይህን ገጽ ተጠቅመህ የገጽህን ግልጽ, አጭር መግለጫ መጻፍ ጥሩ ሐሳብ ነው.
ቁልፍ ቃላት
ቁልፍ ቃላቶች በእራሳቸው ስሌቶች ውስጥ ጥቅም ላይ የሚውሉ የፍለጋ ሞተሮች አንድ የመለያ ስም ነው. ይህ ለጥቃት የተጋለጠ ነው እና አሁን ደግሞ በደረጃ አይሆንም. አንዳንድ የሶፍትዌይ ስፔሻሊስቶች አንድ የተሰጠበት ገጽ ለዚሁ የተመቻቹ ቁልፍ ቃላትን ለመዘርዘር ይህን መለያ ይጠቀማሉ. ምንም እንኳን መለያው በሶፍትዌር ደረጃ ላይ ተጽዕኖ አያደርግም, በጣቢያው ላይ የሚሰራ ማንኛውም ሰው ለዚያ ገጽ የትኞቹ ቁልፍ ቃላት ጠቀሜታ ያለው ዝርዝር እንደሆነ ያሰፋዋል.
ደራሲ
የሜታ ደራሲው መለያ ብዙውን ጊዜ ያንን ገጽ ወይም ድር ጣቢያ የፈጠረውን ግለሰብ ወይም ኩባንያ ለመዘርዘር ጥቅም ላይ ይውላል, ልክ በፊርማ ውስጥ እንደ ፊርማ. አንዳንድ የድር ዲዛይነሮች ከጣቢያው ግርጌ "በጣቢያው የተነደፈ በ ..." አገናኝ በማከል ይህን ዘዴ ይመርጣሉ.
ሮቦቶች
የሜታ ሮቦቶች መለያ የፍለጋው ጎብኚዎች አንድ ገጽ በመረጃ ቋታቸው ውስጥ መጠቆም እና አለመስጠታቸውን ያውቁበታል. ለገቢው ላልተጠቀመበት አንድ ገጽ ካለዎት, ለምሳሌ ለሰራተኞች ገጽ ብቻ, የሮቦት መለያዎችን መጠቀም በመጠቀም ያንን ገጽ በፍለጋ ሞተሮች ውስጥ ማገድ ይችላሉ.
ቋንቋ
የተለያየ ቋንቋ ያላቸው ገጾች ያላቸው የጣቢያ ገጾች የሜታ ቋንቋን ሊጠቀሙ ይችላሉ. ይህ ለኮምፒውተር የኮድ መቁጠሪያ አይደለም, ነገር ግን እንደ እንግሊዝኛ, ስፓኒሽ, ፈረንሳይኛ, ወዘተ የመሳሰሉት ለሰብዓዊ ቋንቋዎች.
የተሻሻለው
ገጽ መጨረሻ ላይ ሲለወጥ Meta የተከለለ መለያ ዝርዝር. ይሄ ለዚያ ገጽ ይዘት በቅርብ ጊዜ ለውጦች ከተደረጉ የፍለጋ ሞተር ሊያውቅ ስለሚችል ይህን ሊጠቅም ይችላል ምክንያቱም ይህ ገጽ እንደገና እንደገና ለመሳብ እና እንደገና እንዲጤን ካደረገ.
የርዕስ መለያ
አንድ የመጨረሻ የኤች.ቲ.ኤም.ኤልን ክፍል መጥቀስ የሚገባው
መለያው በሁሉም ድረ-ገጾች መግቢያ ላይ ነው. ልክ እንደ ሜታ መለያዎች የርዕስ መለያው ለሰዎች አይደለም የሚሰራው ሳይሆን ለሜቲኮች ነው. ነገር ግን ከሜታ መለያዎች ይልቅ, በጥቂት ቦታዎች ላይ የርዕስ መለያ በድር አሳሽ ውስጥ ይታያል- </p>
<ul><li> የአሳሹን መስኮት ላይ, በመሳሪያ አሞሌው ውስጥ </li><li> አንድ ገጽ እንደ ዕልባት ወይም ተወዳጅ ሲጨመር ይህ ስራ ጥቅም ላይ ይውላል </li><li> በ SERP ገጹ ላይ ይህ ለገፁ ጥቅም ላይ የሚውል ርዕስ ሲሆን የመጀመሪያውን ከ 50 እስከ 60 ቁምፊዎች ያሳያል </li></ul><p> እያንዳንዱ የኤች.ቲ.ኤም.ኤል. ሰነድ 1 ርዕሰ-መፃፍ ብቻ መያዝ አለበት, እና ይህ መለያ በትክክል በእውቂያቸው ስልተ ቀመሮቻቸው በሚሰሯቸው የፍለጋ ፕሮግራሞች ላይ ጥቅም ላይ ይውላል. የርዕስ መለያው ይዘት በዚያ ገጽ ላይ የተገኘውን ይዘት አጭር, ግልጽ መግለጫ መሆን አለበት. </p>
<p> በጄረሚ ጋራርድ የተስተካከለው እ.ኤ.አ. 1/24/17 </p>
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የድር ዲዛይን እና ገንቢ </div>
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<a href="https://am.eyewated.com/%E1%8D%8B%E1%8B%AD%E1%88%8E%E1%89%BD%E1%8A%95-%E1%88%88%E1%88%9B%E1%88%B5%E1%89%B0%E1%88%8B%E1%88%88%E1%8D%8D-dreamweaver-%E1%8A%95-%E1%8A%A5%E1%8A%95%E1%8B%B4%E1%89%B5/">
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የድር ዲዛይን እና ገንቢ </div>
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<a href="https://am.eyewated.com/%E1%89%A0%E1%8B%B3%E1%89%A5%E1%88%AE%E1%89%A8%E1%8A%95-%E1%8B%8D%E1%88%B5%E1%8C%A5-%E1%8B%A8-rollover-%E1%88%9D%E1%88%B5%E1%88%8D-%E1%8A%A5%E1%8A%95%E1%8B%B4%E1%89%B5/">
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</a>
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<h3><a href="https://am.eyewated.com/%E1%89%A0%E1%8B%B3%E1%89%A5%E1%88%AE%E1%89%A8%E1%8A%95-%E1%8B%8D%E1%88%B5%E1%8C%A5-%E1%8B%A8-rollover-%E1%88%9D%E1%88%B5%E1%88%8D-%E1%8A%A5%E1%8A%95%E1%8B%B4%E1%89%B5/">በዳብሮቨን ውስጥ የ Rollover ምስል እንዴት እንደሚፈጥሩ</a></h3>
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የድር ዲዛይን እና ገንቢ </div>
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</a>
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የድር ዲዛይን እና ገንቢ </div>
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<a href="https://am.eyewated.com/%E1%89%A0%E1%8B%B5%E1%88%AD-%E1%8C%88%E1%8C%BD-%E1%88%8B%E1%8B%AD-%E1%8B%A8-head-%E1%8A%A0%E1%89%A3%E1%88%8D%E1%8A%90%E1%89%B5-%E1%88%9D%E1%8A%95%E1%8B%B5%E1%8A%95-%E1%8A%90%E1%8B%8D/">
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</a>
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<h3><a href="https://am.eyewated.com/%E1%89%A0%E1%8B%B5%E1%88%AD-%E1%8C%88%E1%8C%BD-%E1%88%8B%E1%8B%AD-%E1%8B%A8-head-%E1%8A%A0%E1%89%A3%E1%88%8D%E1%8A%90%E1%89%B5-%E1%88%9D%E1%8A%95%E1%8B%B5%E1%8A%95-%E1%8A%90%E1%8B%8D/">በድር ገጽ ላይ የ HEAD አባልነት ምንድን ነው?</a></h3>
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የድር ዲዛይን እና ገንቢ </div>
</div>
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<a href="https://am.eyewated.com/%E1%89%B5%E1%8A%AD%E1%8A%AD%E1%88%88%E1%8A%9B%E1%8B%8D%E1%8A%95-%E1%8B%A8%E1%8B%B5%E1%88%AD-%E1%8B%B2%E1%8B%9B%E1%8B%AD%E1%8A%95-%E1%88%98%E1%8C%BD%E1%88%90%E1%8D%8D/">
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</a>
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<h3><a href="https://am.eyewated.com/%E1%89%B5%E1%8A%AD%E1%8A%AD%E1%88%88%E1%8A%9B%E1%8B%8D%E1%8A%95-%E1%8B%A8%E1%8B%B5%E1%88%AD-%E1%8B%B2%E1%8B%9B%E1%8B%AD%E1%8A%95-%E1%88%98%E1%8C%BD%E1%88%90%E1%8D%8D/">ትክክለኛውን የድር ዲዛይን መጽሐፍ ለመምረጥ ምክሮች</a></h3>
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የድር ዲዛይን እና ገንቢ </div>
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የድር ዲዛይን እና ገንቢ </div>
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<h2>See Newest</h2>
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</a>
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አዲስ & ቀጣይ </div>
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ሶፍትዌር እና መተግበሪያዎች </div>
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<a href="https://am.eyewated.com/mtfbwy-%E1%88%9D%E1%8A%95%E1%8B%B5%E1%8A%95-%E1%8A%90%E1%8B%8D-mtfbwy-%E1%88%9D%E1%8A%95-%E1%88%9B%E1%88%88%E1%89%B5-%E1%8A%90%E1%8B%8D/">
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</a>
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<h3><a href="https://am.eyewated.com/mtfbwy-%E1%88%9D%E1%8A%95%E1%8B%B5%E1%8A%95-%E1%8A%90%E1%8B%8D-mtfbwy-%E1%88%9D%E1%8A%95-%E1%88%9B%E1%88%88%E1%89%B5-%E1%8A%90%E1%8B%8D/">'MTFBWY' ምንድን ነው? MTFBWY ምን ማለት ነው?</a></h3>
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ማህበራዊ ሚዲያ </div>
</div>
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<a href="https://am.eyewated.com/%E1%89%A0-excel-%E1%8B%8D%E1%88%B5%E1%8C%A5-%E1%8B%8D%E1%88%82%E1%89%A5%E1%8A%95-%E1%88%88%E1%88%98%E1%89%81%E1%88%A8%E1%8C%A5-%E1%88%88%E1%88%98%E1%89%85%E1%8B%B3%E1%89%B5-%E1%8A%A5%E1%8A%93/">
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</a>
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<h3><a href="https://am.eyewated.com/%E1%89%A0-excel-%E1%8B%8D%E1%88%B5%E1%8C%A5-%E1%8B%8D%E1%88%82%E1%89%A5%E1%8A%95-%E1%88%88%E1%88%98%E1%89%81%E1%88%A8%E1%8C%A5-%E1%88%88%E1%88%98%E1%89%85%E1%8B%B3%E1%89%B5-%E1%8A%A5%E1%8A%93/">በ Excel ውስጥ ውሂብን ለመቁረጥ, ለመቅዳት, እና ለመለጠፍ አቋራጭ ቁልፎች</a></h3>
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ሶፍትዌር </div>
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<a href="https://am.eyewated.com/xbox-360-%E1%8A%A8-xbox-one-%E1%8B%88%E1%8B%B0-%E1%8A%8B%E1%88%8B-%E1%89%B0%E1%8A%B3%E1%88%83%E1%8A%9D-%E1%89%B0%E1%8B%B0%E1%8C%8B%E1%8C%8B%E1%88%9A-%E1%8C%A5%E1%8B%AB%E1%89%84%E1%8B%8E%E1%89%BD/">
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</a>
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<h3><a href="https://am.eyewated.com/xbox-360-%E1%8A%A8-xbox-one-%E1%8B%88%E1%8B%B0-%E1%8A%8B%E1%88%8B-%E1%89%B0%E1%8A%B3%E1%88%83%E1%8A%9D-%E1%89%B0%E1%8B%B0%E1%8C%8B%E1%8C%8B%E1%88%9A-%E1%8C%A5%E1%8B%AB%E1%89%84%E1%8B%8E%E1%89%BD/">Xbox 360 ከ Xbox One ወደ ኋላ ተኳሃኝ ተደጋጋሚ ጥያቄዎች</a></h3>
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ጌም </div>
</div>
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<a href="https://am.eyewated.com/%E1%89%A0-windows-mail-%E1%8B%88%E1%8B%AD%E1%88%9D-%E1%89%A0-outlook-%E1%8B%8D%E1%88%B5%E1%8C%A5-%E1%8A%90%E1%89%A3%E1%88%AA-%E1%8B%A8%E1%8A%A2%E1%88%9C%E1%8B%AD%E1%88%8D/">
<amp-img src="https://exse.eyewated.com/pict/387e128da6933939-120x86.jpg" width="120" height="86" layout="responsive" class="amp-related-image"></amp-img>
</a>
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<h3><a href="https://am.eyewated.com/%E1%89%A0-windows-mail-%E1%8B%88%E1%8B%AD%E1%88%9D-%E1%89%A0-outlook-%E1%8B%8D%E1%88%B5%E1%8C%A5-%E1%8A%90%E1%89%A3%E1%88%AA-%E1%8B%A8%E1%8A%A2%E1%88%9C%E1%8B%AD%E1%88%8D/">በ Windows Mail ወይም በ Outlook ውስጥ ነባሪ የኢሜይል መለያውን እንዴት እንደሚያዘጋጁት</a></h3>
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ኢሜይል እና መልዕክት መላላክ </div>
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<h2>Sapid posts</h2>
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</a>
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<h3><a href="https://am.eyewated.com/%E1%88%88%E1%88%9B%E1%8B%8D%E1%88%A8%E1%8B%B5-%E1%88%9D%E1%88%AD%E1%8C%A5-%E1%8A%90%E1%8D%83-%E1%88%B6%E1%8D%8D%E1%89%B5%E1%8B%8C%E1%88%AD-%E1%88%B6%E1%8D%8D%E1%89%B5%E1%8B%8C%E1%88%AD/">ለማውረድ ምርጥ ነፃ ሶፍትዌር ሶፍትዌር</a></h3>
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አዲስ & ቀጣይ </div>
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<a href="https://am.eyewated.com/%E1%8B%A8%E1%88%9E%E1%89%A3%E1%8B%AD%E1%88%8D-%E1%88%9E%E1%8B%B0%E1%88%9D-%E1%88%9E%E1%89%A3%E1%8B%AD%E1%88%8D-%E1%88%9E%E1%8B%B4%E1%89%B5-%E1%8A%90%E1%8B%8D/">
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